Mug Survey Results
Total # Surveys	35
Students	31
MBAs	9
Design Studio	8
Design History	14
Professionals	3
Gender
Male	13
Female	22
NA	1
Age Range	19-40 yrs
(highest %)	20-22 yrs
		Designers
Mug Choice
Mug A	23	13
Mug B	12	10
Survey Type
Photos of mugs	12
Chose mug A	9
Chose mug B	3
		Designers	No Coaster
Mugs	23
Chose mug A	14	12	2
Chose mug B	9	9	6
		Mug A	% "A" Chosers		Mug B	% "B" Chosers
Influenced Decision
Craftmanship		20	86%		3	25%
Neutrality		0			6
Narrative		3			0
Quality of production		11	47%		7	58%
Nostalgia		3			4
Visible Method		8			1
Feeling/Emotion		14	60%		4	33%
Invisible Method		0			1
Understanding		2			0
Memory		6			2
Familiarity of Method		5			3
Mug B choosers who'd change decision if they knew the maker of Mug A
Total Mug B choosers	12
Would change	9
Would not change	3
Mug A choosers who'd change decision if made by a low cost retailer.
Would change	2
Would not change	21
Choice for Gift
Chose mug A	26
Chose mug B	7
Pricing
Priced mug A higher	23
Priced mug B higher	9